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작성일 : 13-08-29 15:25
교수이름 : 우셜리(Shali Wu)
직 책 : Associate Professor
E-mail : Shali.wu@khu.ac.kr
담당과목 : 국) Marketing
영) Principles of Marketing; Marketing Research
개설과목 : Principles of Marketing; Marketing Research
연락처 : 02-961-9426
연구실 : 국) 오비스홀 619호
영) Orbis #619
학력 :

2000. 6. Beijing Normal University [‘96奥数保送] (BS)

2005. 8. University of Chicago (MS)

2007. 8. University of Chicago (Ph.D)


주요경력 : 2007-2008:Statistics Dept, University of Chicago
2008-2009: Olin Business School, Washington University in St. Louis
2009- SEM, Tsinghua University
2010- Visiting Professor, Yonsei Business School
2013- SOM, Kyung Hee University
주요논문 :
  • Wu S., Barr D.J., Gann T.M., Keysar B. (2013) How culture influences perspective taking: Differences in correction, not integration Frontiers in Human Neuroscience Vol.7 pp 822doi:10.3389/fnhum.2013.00822 [SCI, IF=2.9]

  • Wu, S., Yuan D (2014) Helping Chinese Consumers Making the Informed Choices: the Challenge of Trust, TU0060-PDF-ENG, Harvard Business School Publishing

  • Wu, S., Liu, L., & Zhao,P. (2015) What Matters when Consumers make online shopping decisions? Evidence from Eye Tracking and E-Prime. AMA Summer Educators’ Proceedings, Chicago

  • Wu, S. (2017) Asians may want the status of Luxury labels but how do they express it? Conspicuously or not? The Mystique of Luxury Brands 2017, Seoul, Korea