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작성일 : 12-10-12 13:19
교수이름 : 나운봉
직 책 : 교수
E-mail : wbna@khu.ac.kr
담당과목 : 국) 광고론, 소비자행동론, IMC전략론, 마케팅관리론
영) Marketing
개설과목 : 광고론, 소비자행동론, 마케팅관리론
연락처 : 961-2157
연구실 : 국) 오비스홀636호
영) Orbis Hall #636
학력 :

1983.2. 서강대학교 신문방송학(학사)
1992.9. UniversityofAuckland(NewZealand),MasterofCommerce(석사)
1996.11. SingaporeNanyangTechnologicalUniversity, Marketing(박사)

주요경력 : 1. Practical experience
1992 – 1997: VP Daehong Communication Marketing Institute
2. Educational experience
1997 – 2003: Busan Women’s University, Assistant Professor
2003 – 2007: KyungheeUniversity,Seoul,AssociateProfessor,M
주요논문 :
  • Na, WoonBong, Roger Marshall & Arch Woodside (2009). Decision system analysis of advertising agency decisions. Qualitative Market Research, Vol. 12, No.2, p.153-170.
  • Marshall, Roger, Na, WoonBong, Deuskar, Sonali & State, Gabriel (2008). Endorsement Theory: How consumers relate to celebrity models. Journal of Advertising Research, 48 (4), 564-72.
  • Marshall, Roger, Reday, Peter Alan, Na, WoonBong, & Agrawal, Shashank . (2007). Response time measurement of group purchase-decision power structures. Journal of Business Research, 60(7, July), 711-719.
  • Na, WoonBong, Son, YoungSoek, & Marshall, Roger (2007). Why not buy the leading brand? A preliminary investigation of the dynamics of brand choice. Advances for Consumer Research, 24, 628-630.
  • Na, WoonBong, Son, YoungSoek, & Marshall, R. (2007). Why Buy Second Best? The Behavioral Dynamics of Brand Leadership. The Journal of Product & Brand Management, 16(1) Winter/Spring, 16-22.
  • Na, WoonBong & Marshall, Roger (2005). Brand Power Revisited: Measuring Brand Equity in Cyber-space. Journal of Product and Brand Management, 14(1), 49-56.
  • Marshall, Roger, Loi, Soy Loy, & Na, WoonBong. (2003). A study of effect size in marketing experiments. Advances in Consumer Research, 31, 514-520.
  • Marshall, Roger, & Na, WoonBong. (2003). An experimental study of the role of brand strength in the relationship between the medium of communication and perceived credibility of the message. Journal of Interactive Marketing, 17(3), 73-79.
  • Na, WoonBong, Marshall, Roger, & Son, YoungSoek (2003). Purchase role structure in Korean families: Revisited. Psychology & Marketing, 20(1), 47-57.
  • Na, WoonBong, Marshall, Roger, & Son, YoungSoek (2003). How businesses buy advertising agency services: A way to segment advertising agencies. Journal of Advertising Research, 43(1), 83-95.
  • Marshall, Roger and Woonbong Na (2000). How Much Is Enough? An Empirical Studyof The Price Difference Threshold In Singapore, Advances in Consumer Research, 27, 30-33
  • Na,WoonBong, Roger Marshall and Kevin Lane Keller (1999). Measuring Brand Power: Validating A Model for Optimizing Brand Equity, Journal of Product and Brand Management ( 8), 170-81
  • Na,WoonBong and Roger Marshall (1999). Validation of The Big Five Personality Traits in Korea:AComparativeApproach, Journal of International Consumer Marketing (12- 1), 5-19
  • Na,WoonBong, Youngseok Son and Roger Marshall (1999). An Assessment of Ad Agency Service Quality: Based on TOMA (Top-Of-Mind-Awareness), Journal of Advertising Research, 39-3, 33-41
  • Na,WoonBong, Youngseok Son and Roger Marshall (1998). An Empirical Study of The Purchase Role Structure in Korean Families, Psychology & Marketing, 15-6, pp563-576
  • Marshall, Roger and Woonbong Na(1994). The Advertising Agency Selection Process, International Journal of Advertising, 13-3. pp217-227