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작성일 : 12-10-12 13:16
교수이름 : 신건철
직 책 : 교수
E-mail : gcshin@khu.ac.kr
담당과목 : 국) 마케팅전략, 국제마케팅, 유통관리론
영) Marketing Strategy , International Marketing, Marketing Channel)
개설과목 : 마케팅전략론(대학원) (Marketing Strategy)
국제마케팅 (International Marketing)
유통관리론 (Marketing Channel)

연락처 : 961-0420
연구실 : 국) 오비스홀 705호
영) Orbis Hall #705
학력 : BA, Kyung Hee University, Seoul, Korea, 1982. (학사)

MBA, Georgia State University, Atlanta, GA, 1987. (석사)

Ph.D., Georgia State University, Atlanta, GA, 1992. (박사)

주요경력 : Professor, School of Management, Kyung Hee University (1992-Present)
Publisher, Journal of Asia-Pacific Business Review, KHU Press
Editorial Board, APBR(Asia Pacific Business Review), Taylor & Francis
Visiting Professor, University of Vienna (2008)
Visiting Professor, Zhejiang University (2006)
Visiting Assistant Professor, Michigan State University (1991- 1992)
Senior Consultant, ICI Co. Ltd. (1989-91)
Instructor, Georgia State University (1987-89)

⦁한국국제경영학회 부회장
⦁한국구매관리학회회장역임
⦁한국유통학회 부회장
⦁한국국제경영관리학회 부회장역임
⦁성장시장 연구회장
⦁한국마케팅과학회 부회장역임
⦁한국유통물류학회부회장
⦁국무총리실 정부업무평가 전문위원 (2010-2013)

주요논문 :
  • Papers:
  • Gukseong Lee, Geon-Cheol Shin, Mark H. Haney, Mingu Kang, Shuting Li, Changsuk Ko, 'The Impact of Formal Control and Guanxi on Task Conflict in Outsourcing Relationships in China', Industrial Marketing Management, Forthcoming
  • Yuichiro Mukai, YoungWon Park, Paul Hong, Geon-Cheol Shin 'The Impact of Design Architecture Choices on Competitiveness: Comparison of Korean and Japanese Shipbuilding Firms', International Journal of Technology Management, Forthcoming
  • Boonghee Yoo & Geon-Cheol Shin, 'Invariant Effect of Individual Cultural Orientations: An Application of CVSCALE', International Marketing Review, vol:XX, iss:4 Forthcoming
  • Singh, Ramendra, Sy-Changco, Joseph, Gregorio, Rizalito, Lu, Pierre-Xiao, Geon-Cheol Shin, 'Impact of Sales Call Adaptiveness, and Customer Willingness on Sales Call Length: A Cross-country Study of India, China, Korea,and Philippines, Journal of Global Marketing, Forthcoming
  • SungWoo Byun, YoungWon Park, Geon-Cheol Shin, 'What Determines the Range of Supply Chain Integration? Comparison of Korean and Japanese Steel Firms', International Journal of Technology Management, Forthcoming
  • Geon-Cheol Shin, Jeong-Dong Lee, Monideepa Tarafdar, PaulHong, YoungwonPark (2015), ‘Editorial’, International Journal of Business Information Systems, Inderscience Enterprises Ltd. pp. 355-363
  • Dae-kwan Kim, Woody Kim, Mihee Cho, Geon-Cheol Shin, (2015) ‘The effect of price dispersion on hotel performance’ Tourism Economics, IP Publishing Ltd. pp. 1159-1179
  • Geon-Cheol Shin, James Roh(2015), ‘Interaction of Marketing and R&D and Critical Innovation: Case Study of Korean and Japanese Firms’ International Journal of Business Information Systems, Inderscience Enterprises Ltd. pp. 439-450
  • Geon-Cheol Shin, Inwon Kang, Han Shin(2014) ‘A process leading to strategic alliance outcome: The case of IT companies in China, Japan and Korea’ International Business Review, 23(6), Elsvier Science pp. 1127-1138
  • Geon-Cheol Shin, Inwon Kang, M. M. Shin(2014) ‘Brand competency as a market segmentation method for brand R&D in the Asian luxury market’, Service Business, 8(1), Springer. pp. 113-133
  • Geon-Cheol Shin, Mark Lehto, Pilsung Choi(2013) ‘Semiautomated Identification and Classification of Customer Complaints’ Human Factors & Ergonomics in Manufacturing & Service Industries, John Wiley & Sons Inc. pp. 149-162
  • Hong Y. Park, Wafa, Geon-Cheol Shin(2012) ‘Theories of the Firm, Entrepreneurship and Innovation in Business Practices of Korean Firms’ International Journal of Knowledge, Culture and Change Management, Common Ground Publishing pp. 261-286
  • Hong Park & Geon-Cheol Shin(2009), “Corporate Strategies and Performances of Korean Firms: The Unified Theory of the Firm Perspective”, Global Economic Review, 38(2), 185-203.
  • Jun Zhuo, Yong Park & Geon-Cheol Shin(2007), “A Study of Foreign Trade Policies on Protectionism: A Cluster and Discriminant Approach”, Journal of Korea Trade, 11(3), 187-210.
  • Roger J. Calantone, Tamer Cavusgil, Jeffrey B. Schmidt, Geon-Cheol Shin(2005), “Internationalization and the Dynamics of Product Adaptation-An Empirical Investigation”, The Journal of Product Innovation Management, 185-198.