경희대학교 경영대학
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작성일 : 12-10-12 13:16
교수이름 : 손용석
직 책 : 교수
E-mail : ysohn@khu.ac.kr
담당과목 : 국) 소비자행동, 신제품마케팅, 마케팅원론, 마케팅조사론
영) Consumer Behavior, New Product Marketing, Marketing Management, Marketing Research
개설과목 :
연락처 : 02-961-2152
연구실 : 국) 오비스홀630호
영) Obis Hall #630
학력 :

한국외국어대학교 경제학과 (학사)

New York University 통계학과 (석사)

New York University 경영대학원 (석사)
New York University 경영대학원 (박사)

주요경력 : 소비자학회 부회장 및 소비자학연구 편집위원
마케팅학회 감사, 상임이사 및 마케팅저널 편집위원
중소기업학회 상임이사 및 중소기업연구 편집위원
유통학회 상임이사, 경영과학회지 편집위원
기업경영학회 상임이사
주요논문 :
  • Recent Publications:
  • Han, Jin K., Yong Seok Sohn and Kun Woo Yoo (2015), “The Korean Language and the Effects of its Honorifics Systems in Advertising: Deferential vs. Informal Speech as Regulatory Prime on Persuasive Impact,” Marketing Letters, 26(3), 321-333.
  • Sohn, Yong Seok, Kenny Y. Seung, Sang Yun Seo and Sung Eun Kim (2013) , “The Mediating Role of Commitment in Healthcare B2B Marketing,” The Service Industries Journal,
  • Chung, Seh-Woong, Jin K. Han and Yong Seok Sohn (2012), “Technological Expectation and Consumer Preferences for Product Form,” Journal of Business Research, 65, 1290-1294 (SSCI 2.203).
  • Sohn, Yong Seok, Jin K. Han and Sung Hack Lee (2012), “Communication Strategies for Enhancing Perceived Fit in the CSR Sponsorship Context,” International Journal of Advertising, Vol 31 No 1, 133-146.
  • Han, Jin K., Seh-Woong Chung, and Yong Seok Sohn (2009), "Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?," Journal of Marketing, Vol. 73, No.4, July, 97-108.
  • 유건우, 손용석, 김창범(2015),”소비자 냉소주의와 공익연계마케팅 전략,” 소비자학연구, 26(6), 129-160.
  • 박세훈, 손용석, 오유진(2015),”자원고갈이 가격-품질 관계에 미치는 영향,” 소비자학연구, 26(5), 51-70.
  • 손용석, 박세훈, 유건우(2015), “지각된 진부가 제품평가에 미치는 영향,” 마케팅연구, 30(3), 89-108.
  • Sohn, Yong Seok, Sun Lee and Kun Woo Yoo (2014), “The Effects of Cosmetics Electronic Word of Mouth Information on Purchase Intention,” The Academy of Customer Satisfaction Management, Vol 16 No 2, 105-128.
  • Ryoo, Gayeon and Yong Seok Sohn (2014), “A Moderating Role of Availability and Confirmation Biases in Choice Deferral, “Korean Journal of Consumer Studies,” Vol 25 No 4, 205-228.
  • Sohn, Yong Seok and Sung Eun Kim (2013), “Inverse Effects of Information: The Influence of Personality Congruence on Preference for High Technology Products,” Asia Marketing Journal, Vol 14 No 4, 167-188.
  • Sohn, Yong Seok and Kun Woo Yoo (2013), “CSR and Consumer Evaluation: Similarity and Consistency,” Journal of Korean Marketing Association.
  • Ryoo, Gayeon and Yong Seok Sohn (2013), “Impact of the Number of Choice Alternatives on Choice Deferral,” Journal of Korean Marketing Association, Vol 28 No 6.
  • Yoo, Kun Woo and Yong Seok Sohn (2012), “An Impact of Corporate Reputation on the Product Extension Evaluation: Virtue Products vs. Vice Products,” Journal of Korean Marketing Association, September Vol 27, 73-95.
  • Sohn, Yong Seok and Hanna Kwon (2010), "A Study on the Attraction Effect Influenced by the consumer’s Prior Knowledge and Various Positions of Decoy Alternatives," Journal of Korean Marketing Association, September Vol 25 No 3, 17-34.
  • Sohn, Yong Seok and Sung Hack Lee (2010), “Influences of Parent Brand Trust on the Evaluation of Dissimilar Extensions: Focused on Product Involvement and Brand Breadth,” Korean Journal of Consumer Studies, Vol 21 No 3, September 243-262.