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경영학과

박재홍교수
  • 담당과목:
  • 경영정보시스템, 전략정보시스템, 경영특강, 경영분석학 세미나
  • 개설과목:
  • 경영정보시스템, 전략정보시스템, 경영특강, 경영분석학 세미나
  • 연구실:
  • 오비스홀 610호lOrbis Hall #610
  • 연락처:
  • 961-0296
  • E-mail:
  • jaehp@khu.ac.kr
  • 학력:
  • 1999. 경희대학교 경영대학 (학부) 졸업
    2006. Stanford University 통계학 (석사) 졸업
    2010. The University of Texas at Austin 경영학 (박사) 졸업
  • · UNISYS Korea- 컨설턴트
    · 울산과학기술대학교 (UNIST) 테크노경영대학 - 조교수
  • · JaeHong Park, Bin Gu, Prabhudev C. Konana, Alok Kumar, Rajagopal Raghunatha. 2013. "Information Valuation and Confirmation Bias in Virtual Communities: Evidence from Stock Message Boards," Information Systems Research, Forthcoming.



    · Bin Gu, Jaehong Park, and Prabhudev C. Konana. 2012, "The Impact of External Word-Of-Mouth Sources on Retailer Sales for High Involvement Products," Information Systems Research 23(1), pp. 182-196.



    · Jaehong Park, Bin Gu, HoonYoung Lee. 2012, "The Relationship Between Retailer-Hosted and Third-party Hosted WOM Sources and Their Influence on Retailer Sales,” Electronic Commerce Research and Application, 11(3), pp. 253-261