· JaeHong Park, Bin Gu, Prabhudev C. Konana, Alok Kumar, Rajagopal Raghunatha. 2013. "Information Valuation and Confirmation Bias in Virtual Communities: Evidence from Stock Message Boards," Information Systems Research, Forthcoming.
· Bin Gu, Jaehong Park, and Prabhudev C. Konana. 2012, "The Impact of External Word-Of-Mouth Sources on Retailer Sales for High Involvement Products," Information Systems Research 23(1), pp. 182-196.
· Jaehong Park, Bin Gu, HoonYoung Lee. 2012, "The Relationship Between Retailer-Hosted and Third-party Hosted WOM Sources and Their Influence on Retailer Sales,” Electronic Commerce Research and Application, 11(3), pp. 253-261