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경영학과

마케팅

윤여준부교수
  • 담당과목:
  • 마케팅 전략, 실증연구방법론
  • 개설과목:
  • 연구실:
  • 오비스홀 509호lObis Hall #509
  • 연락처:
  • 961-2159
  • E-mail:
  • yoony@khu.ac.kr
  • 학력:
  • 1999.02. 경희 대학교 경제학과(학사)
    2002.05 New York University Economics(M.A)
    2011.05 Washington University in St.Louis Marketing(Ph.D)
  • 1. Academic Career
    - Dean of Development & External Affair 2019~2022
    - Associate Professor (Marketing), School of Management, Kyung Hee University 2019~Present
    - Assistant Professor (Marketing), School of Management, Kyung Hee University 2017~2018
    - Visiting Associate Professor (Marketing), HSBC Business School, Peking University, 2018~Present
    - Associate Professor (Marketing), HSBC Business School, Peking University, 2017~2018
    - Assistant Professor (Marketing), HSBC Business School, Peking University, 2011~2017
    - Management Area Coordinator, HSBC Business School, Peking University, 2014~2017

    2. Industry Career
    - Oversea Marketing & Sales Team, THEFACESHOP, 2005 - 2006
    - Oversea Marketing Team, Digital Printing Division, Samsung Electronics, 2002 - 2005
    - Management and Planning Team, Dong-won Securities, 1999 - 2000
  • “ The external effect of international tourism on brand equity development process of multinational firms (MNFs) (2021),” with Yan Feng, Geon-Cheol Shin, and Wen Cao, Journal of Brand Management (SSCI), Vol. 28, pp.578–595 *

    “The external effect of a migrated star player on domestic sports league: an empirical analysis of three Asian leagues - Japan, Korea and Taiwan (2021),” with Young Jun Park and Fan Zhang, International Journal of Sports Marketing & Sponsorship (SSCI), Vol. 22, issue 2, pp.262-292*

    “Dynamic Brand Evolution Mechanism of Professional Sports Team: Empirical Analysis Using Comprehensive Major League Baseball Data, (2020),” with Yan Feng, Journal of Brand Management (SSCI), Vol. 27, Issue 3, pp 237-265 *

    “Factors affecting platform default risk in online peer-to-peer (P2P) lending business: an empirical study using Chinese online P2P platform data (2019),” with Yu Li and Yan Feng, Electronic Commerce Research (SSCI), Vol. 19, issue: March, pp 131–158*

    "Impact of international sports events on the attendance of domestic sports league games using Chinese Super League data" (2018) with Yan Feng and Jia Lu, International Journal of Sports Marketing & Sponsorship (SSCI), Vol. 19, Issue 3, pp.258-275*

    "An Empirical Examination of Development and Impact of Star Power in Major League Baseball" (2018) with Michael Lewis, Journal of Sports Economics (SSCI), Vol 19, Issue 2, pp 155–187*

    “Advertising and Price Competition in a Manufacturer-Retailer Channel Structure,” (2017) with Tat Y. Chan and Chakravarthi Narasimhan, International Journal of Research in Marketing (SSCI), Vol 34, Issue 3, pp 694-716*

    “The Impact of Word of Mouth via Twitter On Moviegoers' Decisions and Film Revenues Revisiting Prospect Theory: How WOM about Movies Drives Loss-Aversion and Reference-Dependence Behaviors (2017)” with Young Joon Park and Charin Polpanumas, Journal of Advertising Research (SSCI), Vol. 57, Issue 2, pp 144-158*

    "Lenders and Borrowers’ Strategies in Online Peer-To-Peer Lending Market: An Empirical Analysis of PPDai.com (2015)" with Xinlu Fan and Yan Feng, Journal of Electronic Commerce Research (SSCI), Vol 16, Issue 3, pp 242–260*

    "Customer Portfolio Composition and Customer Equity Feedback Effects: Student Diversity and Acquisition in Educational Communities (2013)" with Michael Lewis and Debanjan Mitra, Marketing Letters (SSCI), Vol 24, pp 71–84*

    * Corresponding author or Lead author of the paper

    Working Paper
    1. “The Lingering Effect of Player’s PED Violations on Team Brand Equity and Attendance Demand” with Hyeongchan Cho

    2. “Sample Selection Biases of Transaction firm’s Mobile Promotion: Field Experiment of Shinhan Card Mobile Promotion on Olive-Young Retailing Store Spending” with Hyeongchan Cho and Jaewoo Joo

    3. “Effect of Advertising on Two Price Schemes: Market Level Analysis” with Tat Chan and Chakravarthi Narasimhan