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경영학과

우셜리(Shali Wu)부교수
  • 담당과목:
  • Marketing
  • 개설과목:
  • Principles of Marketing; Marketing Research
  • 연구실:
  • 오비스홀 619호lOrbis #619
  • 연락처:
  • 02-961-9426
  • E-mail:
  • Shali.wu@khu.ac.kr
  • 학력:
  • 2000. 6. Beijing Normal University [‘96奥数保送] (BS)
    2005. 8. University of Chicago (MS)
    2007. 8. University of Chicago (Ph.D)
  • · 2007-2008：Statistics Dept, University of Chicago
    · 2008-2009: Olin Business School, Washington University in St. Louis
    · 2009- SEM, Tsinghua University
    · 2010- Visiting Professor, Yonsei Business School
    · 2013- SOM, Kyung Hee University
  • · Wu S., Barr D.J., Gann T.M., Keysar B. (2013) How culture influences perspective taking: Differences in correction, not integration Frontiers in Human Neuroscience Vol.7 pp 822doi:10.3389/fnhum.2013.00822 [SCI, IF=2.9]

    · Wu, S., Yuan D (2014) Helping Chinese Consumers Making the Informed Choices: the Challenge of Trust, TU0060-PDF-ENG, Harvard Business School Publishing

    · Wu, S., Liu, L., & Zhao,P. (2015) What Matters when Consumers make online shopping decisions? Evidence from Eye Tracking and E-Prime. AMA Summer Educators’ Proceedings, Chicago

    · Emery, C. R., Wu, S., Kim, O., Pyun, C., & Chin, W. W. (2016). Protective Family Informal Social Control in Beijing. Psychology of Violence, 7(4), 553. [SSCI IF=2.368]

    · Wu, S. (2017) Asians may want the status of Luxury labels but how do they express it? Conspicuously or not? The Mystique of Luxury Brands 2017, Seoul, Korea

    · Baganzi, R., Shin, G., Wu, S. (2017) Using Choice Based Conjoint analysis to determine smartphone choice. Journal of Information Technology Applications and Management 24(4), 93-115

    · Wu, S. (2018) No Lake Wobegon In Beijing? The Impact of Culture on the Perception of Relative Ranking.Applied Cognitive Psychology 32, 192-199. [SSCI IF=2.32]