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경영학과

마케팅

신건철교수
  • 담당과목:
  • 마케팅전략, 국제마케팅, 유통관리론
  • 개설과목:
  • 마케팅전략론(대학원) (Marketing Strategy) 국제마케팅 (International Marketing) 유통관리론 (Marketing Channel)
  • 연구실:
  • 오비스홀 705호lOrbis Hall #705
  • 연락처:
  • 961-0420
  • E-mail:
  • gcshin@khu.ac.kr
  • 학력:
  • BA, Kyung Hee University, Seoul, Korea, 1982. (학사)
    MBA, Georgia State University, Atlanta, GA, 1987. (석사)
    Ph.D., Georgia State University, Atlanta, GA, 1992. (박사)
  • · Professor, School of Management, Kyung Hee University (1992-Present)
    · Country Director, Academy of international Business
    · Publisher, Journal of Asia-Pacific Business Review, KHU Press
    · Editorial Board, APBR(Asia Pacific Business Review), Taylor & Francis
    · Visiting Professor, University of Vienna (2008)
    · Visiting Professor, Zhejiang University (2006)
    · Visiting Assistant Professor, Michigan State University (1991- 1992)
    · Senior Consultant, ICI Co. Ltd. (1989-91)
    · Instructor, Georgia State University (1987-89)

    · 한국국제경영학회 회장
    · 한국APEC학회 회장역임
    · 한국구매관리학회 회장역임
    · 한국유통학회 부회장
    · 한국국제경영관리학회 부회장역임
    · 성장시장 연구회장
    · 한국마케팅과학회 부회장역임
    · 한국유통물류학회부회장
    · 국무총리실 정부업무평가 전문위원 (2010-2013)
  • Papers:
    · Gukseong Lee, Geon-Cheol Shin, Mark H. Haney, Mingu Kang, Shuting Li, Changsuk Ko, 'The Impact of Formal Control and Guanxi on Task Conflict in Outsourcing Relationships in China', Industrial Marketing Management, Forthcoming

    · Yuichiro Mukai, YoungWon Park, Paul Hong, Geon-Cheol Shin 'The Impact of Design Architecture Choices on Competitiveness: Comparison of Korean and Japanese Shipbuilding Firms', International Journal of Technology Management, Forthcoming

    · Boonghee Yoo & Geon-Cheol Shin, 'Invariant Effect of Individual Cultural Orientations: An Application of CVSCALE', International Marketing Review, vol:XX, iss:4 Forthcoming

    · Singh, Ramendra, Sy-Changco, Joseph, Gregorio, Rizalito, Lu, Pierre-Xiao, Geon-Cheol Shin, 'Impact of Sales Call Adaptiveness, and Customer Willingness on Sales Call Length: A Cross-country Study of India, China, Korea,and Philippines, Journal of Global Marketing, Forthcoming

    · SungWoo Byun, YoungWon Park, Geon-Cheol Shin, 'What Determines the Range of Supply Chain Integration? Comparison of Korean and Japanese Steel Firms', International Journal of Technology Management, Forthcoming

    · Geon-Cheol Shin, Jeong-Dong Lee, Monideepa Tarafdar, PaulHong, YoungwonPark (2015), ‘Editorial’, International Journal of Business Information Systems, Inderscience Enterprises Ltd. pp. 355-363

    · Dae-kwan Kim, Woody Kim, Mihee Cho, Geon-Cheol Shin, (2015) ‘The effect of price dispersion on hotel performance’Tourism Economics, IP Publishing Ltd. pp.1159-1179

    · Geon-Cheol Shin, James Roh(2015), 'Interaction of Marketing and R&D and Critical Innovation: Case Study of Korean and Japanese Firms’International Journal of Business Information Systems,Inderscience Enterprises Ltd. pp. 439-450

    · Geon-Cheol Shin, Inwon Kang, Han Shin(2014) 'A process leading to strategic alliance outcome: The case of IT companies in China, Japan and Korea’International Business Review, 23(6), Elsvier Science pp.1127-1138 Geon-Cheol Shin, Inwon Kang, M. M. Shin(2014) ‘Brand competency as a market segmentation method for brand R&D in the Asian luxury market’,Service Business, 8(1), Springer. pp. 113-133

    · Geon-Cheol Shin, Mark Lehto, Pilsung Choi(2013) ‘Semiautomated Identification and Classification of Customer Complaints’Human Factors & Ergonomics in Manufacturing & Service Industries, John Wiley & Sons Inc. pp. 149-162

    · Hong Y. Park, Wafa, Geon-Cheol Shin(2012) ‘Theories of the Firm, Entrepreneurship and Innovation in Business Practices of Korean Firms’ International Journal of Knowledge, Culture and Change Management, Common Ground Publishing pp. 261-286

    · Hong Park & Geon-Cheol Shin(2009),“Corporate Strategies and Performances of Korean Firms: The Unified Theory of the Firm Perspective”, Global Economic Review, 38(2), 185-203.

    · Jun Zhuo, Yong Park & Geon-Cheol Shin(2007),“A Study of Foreign Trade Policies on Protectionism: A Cluster and Discriminant Approach”, Journal of Korea Trade, 11(3), 187-210.

    · Roger J. Calantone, Tamer Cavusgil, Jeffrey B. Schmidt,Geon-Cheol Shin(2005), “Internationalization and the Dynamics of Product Adaptation-An Empirical Investigation”, The Journal of Product Innovation Management,185-198.