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Kyung Hee realizes academic excellence based on diversity and creativity and embodies
the ‘global dignity’ of a university as a venue for public practice for better people and a better world.
Marketing
1. WHAT'S MARKTING?
Marketing is a Combination of Science and Art
2. Domains of
Marketing
Marketing
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Marketing StrategyFocuses on appropriate mechanisms to inte- grate various marketing activities for achieving marketing goals
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Marketing ResearchFocuses on market and consumer for effective marketing decision-making where uncertainty is connoted to a great extent
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Consumer BehaviorFocuses on analyzing consumer needs and behavior and observing consumer reactions to marketing activities
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International MarketingFocuses on various marketing issues related with entrepreneurial globalization strategically
3. Recommended Curriculum Roadmap
4. Career Path
following
Graduation
following
Graduation
Certifications/Licenses: International Trade Specialist (ITS), Certified Logistics Consultant (CLC), Certified Distribution Consul- tant (CDC), Social Survey Analyst (SSA), etc.
Marketing team / Office of Development & Planning of Banks, Insurances companies, Department Stores as well as manufac- turing companies in general
Advertisement and Consulting Firms